We are a dynamic company founded on traditional family values and born out of a desire to bring the finest brands to you, our esteemed customers. ‘Charota’ which means to have a dream in our native Shona language, was the name of a small shop in dusty Chiredzi run by our late mother in the early 90s during our childhood. Fast forward to 2021 to when two siblings came together to honour this dream by forming an FMCG distribution company incorporating the same name – Charota Brands. Everything we do is inspired by our roots and driven by a legacy vision. We work hard to carefully select the best quality products from brands that you can count on.